Growth & Product Marketing Manager, Gotham Oracle

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About Gotham Oracle

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Gotham Oracle helps New Yorkers and tourists find things to do in the city: restaurant and bar deals, new places to eat, sporting events in public parks, museums, and more. It does this through its iOS Native application and soon through its website which acts as a P2P and connected blog across New York City.

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The Role
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This role will serve in the Go-to-Market, Growth, and Product Marketing management of the Gotham Oracle's native (iOS) x web environments. Together, these products form a B2B2C ecosystem that requires someone with analytical and creative thinking capabilities.

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Compensation

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We're looking for someone who is in an appropriate position to see the value of a "seed-strapped" early stage startup ahead of its city-wide MVP launch. By this we mean that all members currently have day jobs and are unpaid. We've raised angel funds at an evaluation of $2.5MM, and this role will receive between 2-4% equity to-be-determined through the interview process (<1 month).

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So don't interview if you're not ambitious and you can't support yourself for at least the next 8 months. Though we're happy to put you in contact with one of our interns or employees prior who leveraged this position on their CVs to gain experience and switch into paid positions. We intentionally take care of our own this way.

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We're hiring a Growth & Product Marketing Manager to own and drive measurable growth outcomes across Gotham Oracle LLC's B2B2C funnel — the path that turns eligible GO Partners outside our ecosystem (warm leads) into enrolled, documented, and engaged Gotham Oracle Partners (e.g. participating NY based restaurants, gyms, shops, etc.). GO Partners are Gotham Oracle's B2B business, with a vision to be the premier NYC recreational-search engine and marketing platform dedicated to holistic SMB & Third Space health. Our flagship product, Gotham Oracle's iOS native product, continuously gives end consumers (users) the ability to find local recreational deals and activities around New York City. Now, by connecting our Web product as the Lead Generating Top-of-Funnel blog and Affiliate connecter, the native engine can power both products.

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This role is embedded directly within the cross-functional Gotham Oracle growth effort and operates as the growth owner, not just a marketing advisor. You'll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While the role retains core product marketing strengths — research, positioning, and messaging — it goes further by owning results and tradeoffs. In this role, you can expect...

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Growth Ownership & Strategy

Own end-to-end growth strategy and outcomes for Gotham Oracle LLC's B2B2C marketplace, from opportunity sizing through roadmap delivery against quarterly and annual goals.
Serve as the embedded growth lead for our B2B Partner supply (GO Partners, NY SMBs), co-owning planning with G.O. Product, Engineering, and Analytics with Growth Marketing's channel teams.
Build a repeatable model for converting eligible B2B Supply leads into Partners that scale across Affiliates rather than being built deal by deal
Serve as the embedded growth lead for our B2C Affiliates (GAs A.K.A. GO Affiliates) and end-consumer (iOS users) supply, co-owning planning with G.O. Product, Engineering, and Analytics and with Growth Marketing's channel teams.
Build a repeatable model for converting eligible B2C Supply into users that scale and yield higher rentention rate
Build a repeatable model for connecting the full B2B2C ecosystem by creating feedback loops between B2B & B2C supplies

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Funnel & Experimentation

Drive performance across the B2B2C funnel — GO Partners Onboarding & Management, GO Events & Early Adopter Programs, B2B Monetization, GO Affiliates, registrations, purchasing, and early retention — with deep ownership of Partner landing pages, eligibility flows, and in-product onboarding.
Own the experimentation roadmap, designing roads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset
- An example of this will be the Product Marketing launch of our Partner Health Console for B2B SaaS monetization
Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces

Offers & Qualified Acquisition

Own incentives, promotions, and offers that drive qualified acquisition of primary and secondary users — balancing cost per registration (CPRs), cost per activation (CPAs: completed an in-app action), activation quality, and long-term value, within partner agreement and B2B2C guardrails
Help lead Lifecycle marketing efforts to connect enrollment, onboarding, and retention into one journey alongside the Web product

GTM & Measurement

Support GTMSO (Go-to-Market Strategy & Operations) by brainstorming on, helping implement, and reporting what Sales, Customer Success, and GTM/Ops will reuse at every go-live.
Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.
Support in the launch of an MMP and the subsequent attribution and feedback loops that will be connected as a result
Support in the launch of a connected and incentivized Affiliate Marketing program and the subsequent attribution and feedback loops that will be connected as a result

To thrive in this role, you have

1+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
Experience marketing to end users through a partner, affiliate, user, or channel relationship — B2B2C, consumer app marketing, marketplace, or embedded distribution — and comfort operating when you don't fully control the audience or the channel.
Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
Strong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
Strong executive communications and the ability to influence and instill confidence.
Nice to have: WebFlow experience, Affiliate or Influencer Marketing experience, familiarity with CRM & analytics tools like Looker, Braze or Customer.io, Optimove, Google Analytics (GA4), OneSignal, or other web experimentation platforms; comfort operating in a startup environment.

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What We Offer For Our Full-time, Regular Employees

🏢 Work-from-home on your schedule. We're adults. And we trust in each other to get their work done to uplift each other. There are mandatory company on-sites, events, or trips that will happen every so often
💻 The opportunity to lead and leverage the experience from a live and growing product
🫂 An understanding team that knows how and why you've undertaken this opportunity, and is happy to support you in your growth during and after your tenure (Letters of Recommendation, Referrals, etc. )
👟 Monthly wellness stipends to explore NYC during growth research
✨ The possibility to truly influence New York City communities and beyond for the better
🚀 Substantial ownership in a company that has already beta-tested and is positioned to define its own growth in 2027

💚 A challenging and fulfilling opportunity to join one of the most ambitious teams in Consumer Applications and microeconomics

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Gotham Oracle and individuals.

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Other Nice to Haves

Experience with consumer, local discovery, or marketplace apps
Experience with two-sided products where businesses submit offers and consumers buy and redeem them
Experience with promo, rewards, or referral systems
Experience with affiliate marketing engines
Experience with recommendation systems
Product analytics and experimentation experience
Yerrr, Deep knowledge of New York City

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